Privacy Policy

Last Updated: January 14, 2026

Introduction

Luxaura Homes (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.luxaurahomes.com and use our services.

This policy complies with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable UAE data protection regulations. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.


Data Controller

Luxaura Homes is the data controller responsible for your personal data. Our registered office is located at:

Dubai Office: Office 207, A5, Dubai South Business Park, Dubai, 282228, UAE

UK Office: The Future Works, 2 Brunel Way, Slough, SL1 1FQ, United Kingdom

Contact: info@luxaurahomes.ae | UAE: +971 58 56 60 360 | UK: +44 2080 503 360


Information We Collect

Personal Data You Provide to Us

We may collect personal information that you voluntarily provide when you:

  • Register on our website
  • Express interest in our property management services
  • Request information about our services
  • Subscribe to our newsletter or marketing communications
  • Contact us via email, phone, or contact forms
  • Book a consultation or property viewing

This information may include:

  • Full name
  • Email address
  • Telephone number
  • Postal address
  • Emirates ID details (when required for regulatory compliance)
  • Property details and location
  • Financial information (for property owners)
  • Communication preferences
  • Any other information you choose to provide

Information Automatically Collected

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Referring/exit pages
  • Date and time stamps
  • Clickstream data
  • Cookies and similar tracking technologies

Property and Transaction Information

For property owners and clients using our services, we may collect:

  • Property ownership details
  • Rental income and financial data
  • Booking and reservation information
  • Guest information (when relevant to service delivery)
  • Maintenance and service records
  • Performance analytics and reports
  • Trade license and regulatory documents (for commercial clients)

Legal Basis for Processing

Under UAE data protection law, we process your personal data based on the following legal grounds:

Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications).

Contractual Necessity: Processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.

Legal Obligation: Processing is necessary for us to comply with UAE laws and regulations, including:

  • Real Estate Regulatory Agency (RERA) requirements
  • Dubai Land Department (DLD) regulations
  • Tourism and hospitality regulations
  • Anti-money laundering and counter-terrorism financing laws
  • UAE tax and financial reporting obligations

Legitimate Interests: Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.


How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our property management services
  • To communicate with you about our services, including responding to inquiries
  • To process transactions and send related information
  • To manage your account and provide customer support
  • To send administrative information, updates, and service announcements
  • To fulfill our contractual obligations to property owners and guests
  • To improve our website, services, and user experience
  • To conduct market research and analysis
  • To comply with UAE legal and regulatory obligations, including RERA and DLD requirements
  • To detect, prevent, and address technical issues and fraudulent activity
  • To enforce our terms and conditions
  • To send marketing communications (with your consent)
  • To personalize your experience on our website
  • To maintain records as required by UAE law

How We Share Your Information

We may share your information in the following circumstances:

Service Providers: We engage trusted third-party companies to perform functions on our behalf, including:

  • Technology platform providers (360PropertyMS)
  • Payment processors
  • Cloud storage providers
  • Email service providers
  • Marketing and analytics services
  • Professional advisors (legal, accounting, consulting)
  • Maintenance and housekeeping service providers

Property Listings: For property owners, we share property information with online travel agencies (OTAs) such as Airbnb, Booking.com, and Vrbo for marketing purposes.

Regulatory Authorities: We may share information with UAE government authorities including:

  • Real Estate Regulatory Agency (RERA)
  • Dubai Land Department (DLD)
  • Department of Tourism and Commerce Marketing (DTCM)
  • Dubai Economy and Tourism
  • Federal Tax Authority (FTA)
  • UAE Central Bank and financial regulators
  • Law enforcement and judicial authorities when legally required

Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Legal Requirements: When required by UAE law, regulation, legal process, or governmental request, or to protect our rights, property, or safety.

With Your Consent: We may share your information for any other purpose with your explicit consent.

We do not sell your personal data to third parties.


International Data Transfers

Your personal data may be transferred to and processed in countries outside the UAE, including the United Kingdom and other locations where our service providers operate. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Contractual protections meeting UAE data protection standards
  • Transfers to countries with adequate data protection frameworks
  • Your explicit consent where required
  • Other lawful transfer mechanisms under UAE law

Data transfers comply with UAE Federal Decree-Law No. 45 of 2021 requirements for cross-border data transfers.


Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by UAE law.

  • Account information: Retained for the duration of the business relationship and up to 7 years after for legal, accounting, and regulatory purposes
  • Regulatory documentation: Retained as required by RERA, DLD, and other UAE authorities
  • Financial records: Retained for at least 5 years as required by UAE tax and commercial laws
  • Marketing data: Retained until you withdraw consent or request deletion
  • Website analytics: Typically retained for 26 months

When we no longer need your personal data, we will securely delete or anonymize it in accordance with UAE data protection requirements.


Your Data Protection Rights

Under UAE data protection law, you have the following rights:

Right of Access: You can request information about the personal data we hold about you and receive a copy.

Right to Rectification: You can request correction of inaccurate or incomplete personal data.

Right to Erasure: You can request deletion of your personal data in certain circumstances, subject to our legal retention obligations.

Right to Restrict Processing: You can request that we limit the processing of your personal data in certain circumstances.

Right to Data Portability: You can request transfer of your personal data in a structured, commonly used format.

Right to Object: You can object to processing of your personal data for direct marketing purposes at any time.

Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@luxaurahomes.ae. We will respond to your request within the timeframe required by UAE law (typically 30 days).

Please note that certain rights may be limited where we have legal obligations to retain data under UAE law.


Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from.

Essential Cookies: Required for the website to function properly.

Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).

Marketing Cookies: Used to track visitors across websites to display relevant advertisements.

Performance Cookies: Help us improve website functionality and user experience.

You can control cookies through your browser settings. However, disabling certain cookies may impact your experience on our website.

For more information about cookies, please contact us at info@luxaurahomes.ae.


Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.


Children’s Privacy

Our services are not directed to individuals under the age of 18 (or the age of legal capacity under UAE law). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately so we can delete such information.


Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, in compliance with UAE data protection standards. These measures include:

  • Encryption of data in transit and at rest
  • Access controls and multi-factor authentication
  • Regular security assessments and audits
  • Staff training on data protection and confidentiality
  • Secure data storage facilities within UAE-compliant infrastructure
  • Network security and firewall protection
  • Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data using industry-standard security measures, we cannot guarantee absolute security.

In the event of a data breach that poses a risk to your rights, we will notify you and relevant UAE authorities as required by law.


Marketing Communications

With your consent, we may send you marketing communications about our services, special offers, and industry insights via email, SMS, or other channels. You can opt out at any time by:

  • Clicking the “unsubscribe” link in our emails
  • Replying “STOP” to SMS messages
  • Contacting us at info@luxaurahomes.ae
  • Updating your communication preferences in your account settings

We comply with UAE regulations regarding electronic marketing communications.


Automated Decision-Making

We may use automated systems for certain processing activities such as:

  • Dynamic pricing optimization
  • Property performance analytics
  • Guest screening and verification

You have the right to request human intervention in automated decisions that significantly affect you.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the “Last Updated” date at the top of this policy
  • Sending an email notification (for significant changes)
  • Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.


Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the United Arab Emirates. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.


Contact Us and Complaints

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

Email: info@luxaurahomes.ae

Phone: UAE: +971 58 56 60 360 | UK: +44 2080 503 360

Dubai Office: Office 207, A5, Dubai South Business Park, Dubai, 282228, UAE

UK Office: The Future Works, 2 Brunel Way, Slough, SL1 1FQ, United Kingdom

Data Protection Officer: Available upon request at info@luxaurahomes.ae

For complaints regarding data protection matters in the UAE, you may also contact:

UAE Telecommunications and Digital Government Regulatory Authority (TDRA)

  • Website: www.tdra.gov.ae
  • Email: info@tdra.gov.ae

Dubai Data Office (for Dubai-based complaints)

  • Website: www.dubaipulse.gov.ae

We are committed to resolving any concerns you may have about how we handle your personal data.


Language

This Privacy Policy is provided in English. In the event of any conflict between the English version and any translation, the English version shall prevail.

Luxaura Homes – Redefining Luxury Short-Term Rentals

www.luxaurahomes.com | info@luxaurahomes.ae

Registered in Dubai, UAE